Vinted vs Depop vs eBay: The Ultimate Showdown
Every reseller eventually asks: "Should I sell on Vinted, Depop, or eBay?" The answer depends on what you sell, who you sell to, and how much work you want to do.
The Quick Comparison
| Feature | Vinted | Depop | eBay | |---------|--------|-------|------| | Seller fees | 0% | 10% | ~13% | | Buyer fees | ~5% protection fee | Included in price | Varies | | Best for | Everyday fashion | Trendy/vintage | Electronics, collectibles | | Audience | EU-wide, 25-45 | UK/US, 16-30 | Global, all ages | | Shipping | Integrated labels | Flexible | Integrated + self-ship | | Negotiation | Built-in offers | DM-based | Best Offer / Auctions |
1. Vinted: The Volume King
Pros:
- Zero seller fees. You keep 100% of your price.
- Massive EU audience (75M+ users).
- Built-in shipping with label generation.
- "Boost" feature to push listings to the top.
Cons:
- Buyer protection fee can put buyers off on cheap items.
- The algorithm favors fresh listings — you need to relist often.
- Lowball offers are constant. Build in a negotiation buffer.
Best for: Everyday clothes, branded high-street fashion, bundles.
2. Depop: The Trend Machine
Pros:
- Social-media-like interface attracts younger buyers.
- Great for curated, vintage, and "aesthetic" items.
- Strong UK and US audience.
- Instagram-style discover feed rewards good photos.
Cons:
- 10% seller fee eats into margins.
- Smaller European user base (outside UK).
- Search/discovery algorithm can be unpredictable.
Best for: Vintage, Y2K fashion, streetwear, unique/curated pieces.
3. eBay: The Veteran
Pros:
- Global reach — the largest marketplace in the world.
- Best for electronics, collectibles, and higher-value items.
- Auction format can drive prices above market value.
- Established buyer trust.
Cons:
- High fees (~13% total with PayPal/payment processing).
- More complex listing process.
- Returns can be abused by buyers.
Best for: Electronics, branded goods, collectibles, anything > €50.
The Multi-Platform Strategy
The smartest resellers don't pick one. They cross-list:
- List on Vinted for zero fees and volume.
- List trendy pieces on Depop for the fashion-forward crowd.
- Put high-value items on eBay for maximum reach.
The key? A consistent description and great photos across platforms. That's where AI comes in.
List Everywhere, Effortlessly
Writing different descriptions for each platform is exhausting. SellFast AI generates optimized listings tailored to each platform's style — in one click.