The Ultimate Guide to eBay Descriptions That Convert
eBay is a different beast compared to Vinted or Depop. It's a mature marketplace where trust and detail are paramount. A sparse description here will kill your conversion rate.
The "Cassini" Search Engine
eBay's search engine, Cassini, looks for:
- Relevance: Do the title and description match?
- Value: detailed specifics (Item Specifics fields).
- Engagement: Time spent on the listing.
Structure of a Winning Description
1. The Hook (Summary)
Repeat your title but make it a sentence. "Up for sale is a fantastic [Item Name] in [Condition]."
2. The "Why"
Why are you selling it? "Cleaning out my closet" or "Unwanted gift." Use story-telling to build trust.
3. Features & Condition (Bulleted List)
- Brand: Nike
- Size: US 10 / EU 44
- Condition: 9/10, minimal wear on soles.
- Material: 100% Cotton
4. Measurements
Crucial for clothing. Always include:
- Pit to Pit (Chest)
- Length (Shoulder to Hem)
- Sleeve Length
5. Shipping & Return Policy
Be clear. "I ship within 24 hours via tracked mail."
HTML vs. Plain Text
Don't overuse crazy HTML templates. Mobile usage is 60%+. A clean, plain text description formatted with bolding and bullet points often converts better on mobile than complex legacy templates.
Generate Professional eBay Listings Instantly
SellFast AI can create detailed, formatted eBay descriptions in seconds. It even extracts measurements from your photos automatically.