The Psychology of Pricing: €19.99 vs €20
Price is one of the main factors buyers can compare and filter. Small choices about how you present it may influence how a listing is perceived, but no tactic guarantees a sale. Use the ideas below as tests, not rules.
1. Charm prices (€X.99)
Prices ending in 9 or 99 are a common retail convention. That does not prove that €19.99 will outperform €20 for your item or on a second-hand marketplace. If the platform allows both formats, treat the difference as a small test and consider the buyer's full cost, including any fees and shipping shown at checkout.
2. Leave room for offers
On Vinted, offers are part of how people buy. A common approach is to list slightly above the minimum you will accept.
Example: you want at least €15 for a sweater. You list it at €18. A buyer offers €15, you accept. If nobody offers, you can lower the price later.
Keep the starting price in line with similar items: if it is much higher, buyers may not even make an offer.
3. Precise prices
Some sellers use non-round prices (€12.50 instead of €15) to signal that the price was thought through and leave less room for haggling. There is no published data on its effect on resale platforms: test it.
4. Lowering the price
Repeated small price cuts do not guarantee renewed interest, and their effect varies by platform. Two alternatives to test are:
- wait for interest (favourites or watchers), then send an offer to interested buyers where the platform allows it;
- after a few weeks without interest, review photos, title and price together.
Test it on your own listings
Pick a group of reasonably similar items, use one tactic on part of the group and record views, favourites, offers and final sale price over the same period. A small informal comparison cannot prove cause and effect, but it is more relevant to your catalogue than treating a general pricing claim as a rule.
About price suggestions
SellFast AI suggests an estimated price range from your photos (item type, brand, condition). It does not use sold-item data: compare the range with similar items sold on your marketplace before deciding.